How Mainstream Media Outlets Use Twitter

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Image created by Steven not the Pew Report

Jesse Holcomb of PEJ, Kim Gross of George Washington University and Amy Mitchell of PEJ

For nearly every news organization, Twitter has become a regular part of the daily news outreach. But there are questions about how those organizations actually use the technology: How often do they tweet? What kind of news do they distribute? To what extent is Twitter used as a new reporting tool or as a mechanism for gathering insights from followers?

To answer some of these questions, the Pew Research Center’s Project for Excellence in Journalism and The George Washington University’s School of Media and Public Affairs collaborated on a study of Twitter feeds from 13 major news organizations.

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